The S.P.F. campaign was created as a social awareness campaign for the seriousness of skin cancer. The theme was to create a group or federation of people that are there to protect your skin at the beach.
SPF came to mind and was changed from Sun Protection Factor to Skin Protection Fans. Accessories include a beach bag with built sunscreen and an extra bag holding a beach towel. The included beach towel has stove top burners and the tag “Don’t Cook Yourself” written across the bottom. The ultimate beach accessory!