The client was interested in building a better neighborhood and revitalizing a once thriving area of Grand Rapids, MI where the streets were lined with shops and a trolley line. Our team worked through rapid prototyping to develop a two day pop-up shop event. Event materials were designed for two very different audiences: the elder generation that had shops on State Street and the young entrepreneurs that wished to have a business there. Print promotional materials were displayed on public transportation.
The Weekend Blitz event has started a local movement to ignite, accelerate and amplify design-driven social change through the collaboration of creative professionals and local non-profit organizations.